领克2025年销量的背后，藏着汽车市场的一大趋势

Core Insights - The automotive market in 2026 is predicted to return to fundamentals, moving away from low-level competition based on price to innovation-driven growth [2] - In 2025, the domestic automotive market saw a significant shift, with R&D investment from car manufacturers increasing by 32.94% year-on-year, indicating a focus on innovation [2] - Key changes in the automotive industry include rational public attitudes towards intelligent driving, a return to safety, quality, and reliability as core attributes, and a focus on companies that invest in R&D and innovation [2] Group 1: Lynk & Co Performance - In 2025, Lynk & Co achieved impressive sales, with annual sales surpassing 350,000 units, a year-on-year increase of 22.8% [4] - The Lynk 900 model performed exceptionally well, selling over 50,000 units within six months of its launch, ranking among the top three in the full-size hybrid SUV segment [7] - The brand's three-year depreciation rate stands at 54.58%, with several models topping their respective segments, indicating strong market recognition and user satisfaction [8] Group 2: Brand Positioning and Strategy - Lynk & Co's average selling price exceeded 200,000 yuan, surpassing traditional joint venture brands like Toyota and Honda, reflecting its successful high-end positioning [9] - The brand emphasizes long-termism and high-value products, avoiding low-quality price wars, and focusing on safety and technological innovation [15] - The shift from price competition to value competition is evident, with consumers increasingly prioritizing safety, quality, and reliability over price [16][17] Group 3: Technological Advancements - In 2025, Lynk & Co entered the Intelligent 2.0 era, offering advanced driving assistance and smart cockpit features across multiple models, catering to mid-to-high-end users [17][18] - The brand's commitment to safety and quality is demonstrated through rigorous testing and high safety ratings, enhancing its market visibility [13][14] - The integration of user data from over 7.2 million app users helps optimize product definitions and supports the iterative development of technology [22] Group 4: Market Dynamics and Future Outlook - The competitive landscape in the automotive market is intensifying, with the top 10 manufacturers capturing 61.9% of the market share in 2025 [20] - Lynk & Co's overseas sales exceeded 30,000 units, focusing on high-end hybrid models, and expanding into 31 international markets [23] - The company is building a self-reinforcing business loop where technological investments translate into product strength, which in turn attracts high-quality users and drives further technological advancements [23]