【乘联分会论坛】2025年11月乘用车区域市场流向分析

Core Viewpoint - The article discusses the structural changes in the Chinese automotive market driven by economic development, policy incentives, and regional performance variations, highlighting a significant shift towards the northern regions and the impact of subsidy policies on vehicle sales [2][4]. Regional Market Trends Analysis - The automotive market is experiencing a pronounced divergence, with northern regions, particularly Northeast and Northwest, showing strong growth, while southern regions lag behind [4][5]. - In November 2025, the northern market's share decreased by 3.7 percentage points compared to the previous year, but it increased by 5.4 percentage points compared to 2022 [3]. - The overall market growth is characterized by a "strong north, weak south" pattern, with northern regions outperforming southern ones in recent years [3][4]. Policy Impact on Regional Structure - The "Two New" subsidy policies have significantly encouraged the sales of low-end and economic vehicles, particularly benefiting A00 and A0 class electric vehicles in northern regions [2][5]. - The market structure is complex due to varying subsidy policies across regions, with some areas experiencing strong monthly performance despite weaker annual trends [4][5]. - The central region's market share increased by 1.2 percentage points year-on-year in 2025, indicating a recovery in the Yangtze River area [5] . Vehicle Class Market Structure Changes - The SUV segment is experiencing robust growth, particularly in the central and western regions, driven by geographical demand and the popularity of new energy SUVs [7][8]. - The demand for traditional fuel vehicles remains significant in northern and central regions, while eastern regions are seeing a higher penetration of new energy vehicles [8][9]. New Energy Power Structure Analysis - In November 2025, the penetration rate of new energy vehicles is notably high in regions like Hainan and Guangxi, exceeding 60%, while other areas are approaching 50% [8][9]. - The growth of pure electric vehicles is particularly strong in northern regions, reflecting a shift in consumer preferences and policy support for new energy vehicles [8][9].