多地耗材降价落地，最高降幅超97%

Core Viewpoint - The article discusses the significant price reduction in medical consumables across China, driven by new policies aimed at addressing the issue of inflated prices, which is reshaping the competitive landscape of the pharmaceutical industry [4][6][10]. Policy Implementation - The current price governance features "full coverage and dynamic adjustment," with various regions implementing complementary policies to manage prices effectively [6][10]. - Ningxia's recent notification requires companies to confirm the national minimum effective price by January 28, 2026, targeting high-risk consumables [6]. - Jiangxi initiated a normalization of price linkage in November 2025, expanding management to all listed consumables, while Heilongjiang's policy covers all listed products [6][7]. Price Reduction Impact - Medical consumables are experiencing drastic price drops, with some products seeing reductions of over 97%, such as ultrasound endoscope water bags dropping from 4,400 yuan to 127.15 yuan [7]. - High-value consumables like coronary stents have decreased from an average of 13,000 yuan to around 700 yuan, a reduction exceeding 93% [7]. - The cumulative savings from the centralized procurement of coronary stents and artificial joints from 2020 to 2025 exceed 200 billion yuan and 150 billion yuan, respectively [8]. Industry Restructuring - The introduction of a "floor price" is accelerating the reshaping and transformation of the medical consumables industry, ending the previous model reliant on regional price differences [10]. - Companies that fail to adjust prices in a timely manner face suspension from listing, particularly affecting small and medium-sized manufacturers [10]. - The competitive landscape is shifting, with domestic brands outperforming foreign companies in procurement bids due to significantly lower pricing [10]. Market Regulation Mechanism - The new market regulation mechanism is characterized by "normalization and intelligence," allowing for real-time monitoring and automatic price comparisons across the country [11]. - The goal is to establish a unified national pricing system, enhancing transparency and efficiency in the industry [12]. - Companies are encouraged to adapt to a compliant and transparent market environment, focusing on cost control and increased R&D investment in high-value products [12]. Future Outlook - The ongoing price governance is seen as a necessary step towards high-quality development in the medical industry, balancing price control with innovation incentives [12]. - The industry is expected to transition towards a model that prioritizes innovation, quality, and patient value, moving away from rapid, unregulated growth [12].