3C认证被撤、工厂停工、欠款上亿：国民充电宝罗马仕“重生计划”曝光？

Core Viewpoint - The company Romoss, once a leading brand in the power bank industry, is now facing a severe quality and safety crisis, leading to significant operational challenges and a restructuring plan to recover from its current predicament [1][20]. Group 1: Company Challenges - Romoss has initiated a recall of nearly 500,000 products due to safety concerns, specifically citing defects in battery materials that could lead to overheating and fire risks [5][32]. - The company has been fined a total of 1.24 million yuan for violating mandatory certification regulations and false advertising, further complicating its financial situation [11][32]. - As of September 25, 2025, Romoss had only recalled 167,000 power banks, which is 34.1% of the total recall, with a refund amounting to 22.84 million yuan still pending for many consumers [12][32]. Group 2: Operational Adjustments - Romoss has announced a "Rebirth Plan" aimed at restructuring and securing new funding, with plans to complete this process in the first quarter of 2026 [2][20]. - During the restructuring, the company has extended its production halt for another year, with employees receiving only 80% of the local minimum wage during this period [2][3]. - Despite the operational challenges, Romoss has begun recruiting for various positions, indicating preparations for a potential restart [11]. Group 3: Industry Context - The power bank industry is undergoing stringent regulatory changes, with new safety standards set to be implemented in March 2026, which will require traceability QR codes on products [22][32]. - The market is witnessing a significant shake-up, with many smaller manufacturers being eliminated, presenting both challenges and opportunities for established brands like Romoss [22]. - Romoss, which once dominated the market with a 12.48% share alongside brands like Samsung, is now at risk of losing market share to competitors such as Xiaomi and Huawei [26][32]. Group 4: Historical Background - Founded in March 2012 by Lei Guibin, Romoss initially gained market traction by aggressively pricing its products, leading to significant sales growth and market leadership [24][26]. - The brand's rapid expansion was marked by a focus on online sales and competitive pricing strategies, which ultimately contributed to quality control issues that have now surfaced [26][32].