Group 1 - The article discusses the intersection of esports and carbonated beverages, highlighting a seminar hosted by Asahi Beverage on the impact of strong carbonated water on esports players' performance [3][5]. - Asahi Beverage, a subsidiary of Asahi Group Holdings, is exploring new drinking scenarios for esports, emphasizing its strong carbonated drink "Wilkinson Carbonated Water" [7]. - The company is also involved in promoting its energy carbonated drink brand "Dodekamin," which collaborated with Capcom's "Mega Man" series in 2023, allowing consumers to engage with original games through a QR code on the product [7]. Group 2 - The article notes that traditional energy drinks like "Red Bull" and "Monster" have established a dominant position in the esports beverage category, prompting the exploration of alternative beverages [5]. - Asahi Beverage is responsible for the distribution of "Monster Energy Drink" in Japan, indicating its significant role in the gaming-related beverage market [7]. - The seminar presented a unique perspective on how carbonated water could enhance the gaming experience, suggesting a shift in consumer preferences within the esports community [5][3].
日经Gaming精选：喝气泡水也能加Buff？研究揭示喝强碳酸水玩电竞的隐藏好处
日经中文网·2026-01-07 02:46