平台不得大数据“杀熟”,《网络交易平台规则监督管理办法》发布
第一财经·2026-01-07 02:45

Core Viewpoint - The article discusses the release of the "Regulations on the Supervision and Management of Platform Rules for Online Trading" by the State Administration for Market Regulation and the National Internet Information Office, aimed at standardizing the formulation, modification, and execution of platform rules to maintain order in online transactions and protect the legitimate rights and interests of all parties involved in online trading [1]. Group 1 - The regulations clarify the responsibilities and obligations of platforms in the process of formulating, modifying, and executing platform rules, including requirements for information disclosure, public consultation, transitional period settings, and complaint channels [2]. - Specific requirements are detailed for platforms regarding information, network, and data security, as well as the protection of the legitimate rights and interests of operators and consumers on the platform [2]. - The regulations prohibit platforms from unreasonably restricting the autonomous business activities of operators, charging unreasonable fees, or implementing practices that harm consumer rights, such as data-driven price discrimination [2]. Group 2 - The regulations emphasize the need for enhanced law enforcement collaboration and improved regulatory mechanisms between market regulation and internet information departments [3]. - It establishes a framework for information sharing, clue transfer, and joint assessment between the two departments, allowing for accountability measures such as interviews with platform leaders to ensure compliance [3]. - The regulations encourage platforms to publish compliance reports and engage in self-assessments or third-party compliance evaluations [3].