宜家将关7店，称未来2年开超10家小店

Core Viewpoint - IKEA is shifting its strategy in China by closing seven physical stores while focusing on optimizing costs, improving efficiency, and reallocating resources to enhance customer experience and operational effectiveness [2][3]. Group 1: Store Closures and Openings - Starting February 2, 2026, IKEA will close seven stores in China, including locations in Shanghai, Guangzhou, Tianjin, Nantong, Xuzhou, Ningbo, and Harbin [2]. - Despite the closures, IKEA will maintain 34 physical customer touchpoints in China and plans to open over ten new smaller stores in key markets like Beijing and Shenzhen within the next two years [2][3]. Group 2: Strategic Focus and Adaptation - The company emphasizes that true growth is about building resilience to adapt quickly to changing retail environments, focusing on optimizing its business mix and channel layout [3]. - IKEA's future expansion will prioritize smaller formats and strategic markets rather than entering new cities, aiming to enhance customer service and interaction [4]. Group 3: Recent Developments and Collaborations - IKEA has been actively adjusting its operations, including the closure of stores in various cities while simultaneously opening new ones, reflecting a dynamic balance in its strategy [5]. - A strategic partnership with Gaohua Capital will lead to the establishment of a real estate fund, with IKEA planning to open a new store in Wuxi [4].