突然宣布,关闭7家门店!
中国基金报·2026-01-07 07:30

Core Viewpoint - IKEA China announced the closure of seven stores starting February 2, 2026, as part of its strategic transformation to build a more resilient foundation for future business growth [2][4]. Group 1: Store Closures - The seven stores to be closed include locations in Shanghai, Guangzhou, Tianjin, Nantong, Xuzhou, Ningbo, and Harbin [2]. - Customers in these cities can still access IKEA products and services through other nearby stores and various online platforms [4]. Group 2: Strategic Transformation - The decision to close stores is part of IKEA's ongoing evaluation and optimization of its business portfolio and operational structure globally [4]. - IKEA aims to enhance customer experience by maximizing the efficiency of its commercial space and creating value for both customers and the business [4]. Group 3: Future Plans - IKEA China remains a key strategic market, with plans to shift focus from expansion to targeted development, particularly in Beijing and Shenzhen [5]. - Over the next two years, IKEA plans to open more than ten small-format stores, including new locations in Dongguan and Beijing [5]. - The company will continue to strengthen its online presence and invest in existing stores to improve shopping experiences for customers and working environments for employees [5].

突然宣布,关闭7家门店! - Reportify