两项新规齐发！剑指“大数据杀熟”

Core Viewpoint - The newly released regulations by the State Administration for Market Regulation and the National Internet Information Office aim to address issues such as "refund only" and "lowest price across the network," as well as problems related to counterfeit goods and false marketing in live e-commerce [1][2]. Group 1: Platform Rules Supervision - The "Platform Rules Supervision Measures" are designed to clarify the responsibilities and obligations of platform enterprises regarding their rules, addressing issues like arbitrary rule-making, abuse of rules, and lack of transparency in execution [3][4]. - The new regulations focus on four main areas to strengthen the accountability of platform enterprises: enhancing governance transparency, improving fairness in rule execution, safeguarding the rights of all parties, and establishing a multi-party supervision mechanism [4][5][6][7]. - Specific requirements include publicizing platform rules clearly, soliciting opinions from stakeholders, and ensuring that platforms inform users of any negative management measures taken against them [9][10][11][12]. Group 2: Live E-commerce Regulation - The "Live E-commerce Supervision Measures" aim to clarify the legal responsibilities of all participants in the live e-commerce ecosystem, including platform operators, live streamers, and service providers, while addressing issues like counterfeit goods and false marketing [15]. - The regulations introduce a comprehensive responsibility system that includes pre-qualification, tiered management, credit evaluation, and complaint mechanisms for live e-commerce platforms [15]. - New regulatory tools will be implemented to manage traffic and ensure compliance, including measures such as warning, limiting functions, and blacklisting non-compliant accounts [15][16].