武商集团四维发力重塑商业内核 为武汉“十五五”注入消费强动能

Core Viewpoint - The article emphasizes the importance of boosting consumption as part of China's 15th Five-Year Plan, with Wuhan aiming to become a national economic center and international consumption hub, supported by the efforts of Wushang Group to enhance local consumption through various strategies [1][23]. Group 1: Wushang Group's Strategic Initiatives - Wushang Group is focusing on the "Four Firsts Economy" to invigorate the consumption market, introducing 267 first stores, 309 first exhibitions, and 341 first product launches in 2025 [4][5]. - The company is leveraging high-end consumption trends by establishing a diverse brand matrix, including luxury brands like Louis Vuitton and Dior, to attract consumers [7][8]. - Wushang Group is enhancing experiential consumption by transforming shopping environments, such as creating a food corridor with popular local and international dining options [8][10]. Group 2: Internationalization and Tax-Free Shopping - Wushang Group is advancing its internationalization efforts by establishing the first city tax-free store in Hubei, which opened in May 2025, to cater to the needs of international travelers [11][13]. - The tax-free store is strategically located in Wushang Mall, which had over 32 million visitors in 2024, and aims to meet the consumption demands of over 200,000 international travelers annually [13][14]. Group 3: Innovation and Technology Integration - Wushang Group is innovating its business model by integrating cultural and technological elements, such as introducing AR technology and immersive entertainment experiences in its shopping centers [16][18]. - The company has launched the WS Dolphin membership store, focusing on unique local products and exclusive member services, enhancing customer engagement [19][20]. - Wushang Group is also investing in digital transformation and technology-driven initiatives, including the establishment of Jiangtun Digital Technology Co., which focuses on AI and IoT services [21][23]. Group 4: Future Growth and Development - Wushang Group aims to create a comprehensive commercial ecosystem by combining retail with technology and finance, ensuring sustainable growth and adaptation to market changes [20][21]. - The company is committed to expanding its influence beyond Wuhan, establishing a network that covers 12 cities in Hubei and extending into Jiangxi, thereby enhancing its regional presence [23].