财联社·2026-01-08 06:03Core Viewpoint - Alibaba's Taobao Flash Purchase has made significant progress in the latest quarter, with a clear investment strategy aimed at achieving market leadership by 2026 [1][6]. Group 1: Growth Momentum - In the December quarter, Taobao Flash Purchase's GMV share continued to grow, with average order value (AOV) also increasing and order structure improving, indicating a shift towards higher-value orders [2][4]. - The platform reached a peak of 120 million daily orders in August, with monthly active buyers surpassing 300 million, solidifying its market position [2][4]. - Alibaba's CEO emphasized a focus on high-value user engagement and retail category development in the next phase [2]. Group 2: Non-Food Retail Acceleration - Taobao Flash Purchase's non-food retail business is accelerating, showing strong growth in collaboration with Hema and Tmall Supermarket [4][5]. - Hema's daily order volume exceeded 2 million after integrating with Taobao Flash Purchase, reflecting over 70% year-on-year growth [4]. - Tmall Supermarket upgraded its model to "near-field flash purchase + three deliveries a day," achieving rapid delivery for key products [4]. Group 3: Structural Advantages - Taobao Flash Purchase is positioned as a "near-field touchpoint" within Alibaba's consumer ecosystem, integrating Tmall's brand supply, Hema's community coverage, and the logistics network of Tmall Supermarket [5]. - This unique model creates a "discount + fast delivery" experience that is difficult for traditional delivery platforms to replicate [5]. Group 4: Loss Reduction and Investment Confidence - Taobao Flash Purchase's losses in the fourth quarter are projected at 20 billion, with a faster reduction in losses compared to competitors [6]. - Efficiency improvements are driven by user structure optimization, order structure optimization, and fulfillment cost optimization [6]. - Alibaba plans to continue investing in Taobao Flash Purchase to achieve market leadership, with a focus on high-value users and non-food retail [6].