21世纪经济报道·2026-01-08 09:39Core Insights - JD.com has established the "Chameleon Business Department" to fully undertake the development and commercialization of core AI products such as JoyAI App, JoyInside, and digital humans, marking a significant step in its AI product strategy [1][2] - The JD JoyAI App utilizes advanced language, voice, image, and digital human technologies, integrated with JD's complete supply chain ecosystem, to serve as a super personal assistant for users [1] - The JoyInside platform has achieved technical integration with over 40 leading robotics and AI toy brands, significantly enhancing the interaction capabilities of hardware devices, with an average increase of over 120% in dialogue rounds [1] - JD's digital humans are applied across various scenarios including live streaming, customer service, cultural tourism, brand endorsement, event commentary, and celebrity avatars, serving over 50,000 brands [1][2] Summary by Sections - AI Product Development: The establishment of the Chameleon Business Department is a strategic move to systematically deliver JD's advanced technology capabilities to the industry, enhancing market responsiveness and commercialization efficiency [2] - JoyAI App: The app aims to resolve various user issues by leveraging cutting-edge AI technologies, positioning itself as a comprehensive personal assistant [1] - JoyInside Platform: The platform's collaboration with numerous brands has led to the development of AI toys, with the first batch selling out quickly and a new batch set to launch in mid-January [1] - Digital Human Applications: JD's digital humans have been utilized in multiple fields, providing services to a large number of brands and enhancing customer engagement through free live streaming services [1][2]