经济观察报·2026-01-08 10:29Core Viewpoint - The article discusses the evolution of China's new car-making forces over the past decade, highlighting the contrasting fates of companies like Leap Motor and Neta Auto, and the emergence of new players like Xiaomi and Huawei's Hongmeng Zhixing [2][4]. Group 1: Market Dynamics - By 2025, Leap Motor is projected to achieve nearly 600,000 annual sales, becoming the sales champion among new car-making forces, while Neta Auto faces auctioning due to its decline [2]. - The number of new car-making enterprises has drastically reduced from over 60 in 2015 to only a few that still report sales [2]. - The new rankings for 2025 among new car-making enterprises include Leap Motor, Hongmeng Zhixing, Xiaopeng, Li Auto, Xiaomi, and NIO [2]. Group 2: Rise of New Players - Leap Motor's sales reached 597,000 units in 2025, a 103% increase year-on-year, marking its first time at the top of the sales chart [4]. - Hongmeng Zhixing, although not a traditional new car-making force, has seen rapid growth with its AITO brand, achieving 445,000 units in 2024 and 589,000 units in 2025, a 32% increase [5]. - Xiaomi, entering the market later, achieved 120,000 units in its first year of delivery and 412,000 units in 2025, surpassing NIO, which has been in the market for ten years [5]. Group 3: Challenges for Established Players - NIO, once a leader, saw its sales drop to 326,000 units in 2025, despite launching new brands and models to regain market share [8]. - Xiaopeng Motors sold 429,000 units in 2025, a 126% increase, but faced challenges with product positioning and market competition [9]. - Li Auto's sales fell to 405,900 units in 2025, a 19.6% decline, as it struggled to meet its annual target of 640,000 units [10]. Group 4: Industry Consolidation - Many once-prominent new car-making enterprises have disappeared, categorized into three groups: those that failed before mass production, those that made strategic errors, and those that faced funding issues [12][13][14]. - The industry has undergone a brutal elimination process, with only a few companies remaining competitive as they face increasing pressure from new entrants and established brands [14]. - The next decade is expected to be even more complex, testing the operational efficiency and competitive capabilities of the remaining players [15].