贝恩砸20多亿买下韩版Lululemon

Core Viewpoint - The acquisition of EcoMarketing by Bain Capital for 500 billion KRW (approximately 2.4 billion RMB) highlights the ongoing potential in the yoga apparel market, particularly for brands like Andar, which is positioned as a more affordable alternative to Lululemon [3][4]. Group 1: Company Overview - EcoMarketing, the parent company of the Korean activewear brand Andar, was founded in 2015 by yoga instructor Shin A-rin and initially focused on women's products before expanding into men's apparel [3]. - Andar has been likened to the Korean version of Lululemon, gaining popularity among Korean celebrities and offering products at a more accessible price point, typically in the hundreds of yuan range [3][4]. - In the first half of 2025, Andar's cumulative sales reached 135.8 billion KRW, with an estimated annual sales scale of around 1 billion RMB [3]. Group 2: Market Trends - The global sportswear industry is experiencing a slowdown, with annual growth rates expected to decline from 7% (2021-2024) to 6% (2024-2029) due to inflationary pressures and changing consumer behaviors [6]. - Consumers are becoming more price-sensitive, favoring high-cost performance products and showing reduced brand loyalty, which is reshaping the competitive landscape [6]. - Emerging brands like Lululemon and On have surpassed traditional giants in revenue growth and market share, prompting established companies to reassess their growth strategies and market positioning [6].