商业泛滥的古镇，该换种打法了

Core Viewpoint - The commercialization of ancient towns has become a double-edged sword, where over-commercialization leads to a loss of uniqueness and cultural identity, prompting tourists to seek less commercialized alternatives [5][10][24]. Group 1: Historical Context and Development - The modern concept of ancient town tourism in China began in the 1980s with Zhouzhuang, which initially aimed to raise funds for preservation. By 1989, it received 55,000 visitors and generated approximately 200,000 yuan in revenue [7]. - Zhouzhuang's success led to a boom in ancient town tourism across the country, with a significant increase in visitor numbers and revenue, reaching 330 million visitors and over 1 billion yuan in revenue by 2007 [9]. - The concentration of ancient town attractions is notable, with six provinces housing over half of the ancient town scenic spots, creating a cluster effect [9]. Group 2: Current Challenges and Trends - The phenomenon of homogenization is prevalent, with many ancient towns offering similar products and experiences, leading to a sense of fatigue among tourists [10][20]. - Tourists are increasingly engaging in "reverse tourism," seeking lesser-known towns that retain their authenticity and local life, as seen in the shift from popular destinations like Lijiang to lesser-known towns like Jianchuan [11][20]. - Despite the commercialization, ancient towns like Fenghuang still attract significant visitor numbers and revenue, indicating a strong economic potential [20]. Group 3: The Role of Commercialization - Commercialization is not inherently negative; it supports modern tourism experiences by providing necessary infrastructure and services [13][16]. - However, the current commercial models often lack cultural depth and fail to convert the unique historical and cultural attributes of ancient towns into meaningful experiences [25][27]. - Successful examples like Wuzhen demonstrate the potential for a balanced approach that integrates cultural storytelling with commercial activities, enhancing the overall visitor experience [25][27].