【新能源】2025年11月新能源汽车行业月报

Sales Performance - In November, the total passenger car sales reached 2.03 million units, a year-on-year decrease of 16.1% and a month-on-month decrease of 3.5% [4] - The new energy vehicle (NEV) market sales were approximately 1.22 million units, showing a year-on-year decline of 1.9% but a month-on-month increase of 2.5% [4] - NEVs accounted for 60.0% of total passenger car sales in November, an increase of 3.5% from the previous month and an increase of 8.7% compared to the same month last year [4] New Energy Market Performance - In November, pure electric vehicle sales were about 770,000 units, a year-on-year increase of 2.3% and a month-on-month increase of 0.8% [9] - Plug-in hybrid sales were approximately 449,000 units, showing a year-on-year decline of 8.5% but a month-on-month increase of 5.5% [9] - Cumulative NEV sales for 2025 reached 11.04 million units, with a cumulative year-on-year increase of 16.8% [9] Top Cities for NEV Sales - The top 10 cities accounted for 27.2% of total sales, an increase from 26.1% in the previous month [10] - The top three cities for NEV sales were Shanghai, Guangzhou, and Beijing [10] - In the top 10 cities, the penetration rate of NEVs exceeded 60% in all cities except Xi'an, with Shenzhen leading at 72.3% [10] Pure Electric Market Analysis - The top three segments in the pure electric market were B-SUV (15.8%), A0 class (15.6%), and A00 class (13.4%) [15] - The B-SUV and B-class market shares increased significantly by 2.0% due to the recovery in Tesla's deliveries [15] - The C-SUV market share expanded from 6.1% to 13.3% year-on-year, while the A-SUV market share contracted from 13.0% to 9.6% [15] User Ownership Analysis - In November, personal users accounted for 87.1% of the pure electric market, a year-on-year increase of 5.8% [16] - Unit users represented 7.1%, showing a year-on-year decline of 25.1% [16] - Cumulatively, personal users made up 86.4% of the pure electric market, while unit users accounted for 6.3% [16] Industry Dynamics - On November 5, XPeng announced its second-generation VLA model, focusing on "physical AI" and showcasing several new products, including a self-developed Robotaxi [21] - On November 20, Huawei announced two new cooperative brands with GAC and Dongfeng, named "Qijing" and "Yijing" respectively [24] - Huawei also announced that its Harmony cockpit has entered the L3 "professional assistant" stage, promoting a shift from "function-driven" to "experience-driven" in the industry [24] Technology Developments - Chinese automakers have overcome challenges in mass production of semi-solid-state batteries, achieving an energy density of 350Wh/kg [29] - WeRide received Switzerland's first pure unmanned Robotaxi license, allowing operations on public roads [29] - The integration of cockpit and driving systems in the Extreme Fox T5 marks a significant advancement in the industry, providing a unified computing solution [29]