京东成立“变色龙业务部”

Core Viewpoint - JD.com has established the "Chameleon Business Unit" to enhance the development and commercialization of AI products, marking a significant shift in its AI strategy from research to business application [3][5]. Group 1: AI Strategy and Business Development - The establishment of the Chameleon Business Unit signals JD.com's transition of its AI strategy from technical capability to a commercial business, focusing on digital humans, JoyAI, and JoyInside [5]. - JD.com plans to leverage its own brand to connect directly with manufacturing, aiming to reduce costs and gain pricing advantages through efficient resource allocation [3][5]. - The company has increased its R&D spending, with a 28.4% year-on-year growth to 5.6 billion yuan, representing 1.9% of its revenue in Q3 2025 [5]. Group 2: AI Applications and Digital Humans - AI toys and digital humans are identified as key commercial scenarios for JD.com's AI capabilities [6]. - The cost of producing a digital human has decreased by over 90%, from tens of thousands of yuan to double digits, thanks to advancements in model training [6][7]. - During the Double 11 shopping festival, the number of merchants using digital human live streaming increased nearly sixfold, contributing hundreds of billions in GMV since 2025 [7]. Group 3: AI Toys Market - JD.com has launched a series of AI toy products since November 2022, with significant sales figures, including over 4,000 units of a toy series and 8,000 units of the JoyInside chess robot [9][11]. - The AI toy market is projected to grow rapidly, with sales of AI robots, trendy toys, and educational toys expected to increase by 124.6%, 798.7%, and 473.7% respectively from 2024 to 2025 [12]. - JD.com aims to differentiate itself in the AI toy market by addressing challenges such as product homogeneity and high return rates, leveraging cost-effectiveness and rapid product iteration [11][12].