因“哭穷”被禁止关注，揭秘闫学晶的家族商业版图

Core Viewpoint - The controversy surrounding Yan Xuejing highlights the disconnect between public figures' perceptions of financial realities and the experiences of ordinary families, leading to significant backlash from the public [1][13][14]. Group 1: Incident Overview - Yan Xuejing's social media accounts were banned from following others after her comments about her son's financial situation went viral, sparking public outrage [1]. - The backlash was intensified by her perceived insensitivity, as many netizens felt her comments reflected a lack of understanding of average income levels [1]. Group 2: Financial Aspects - Yan Xuejing has multiple income sources, including acting, live streaming, and advertising, with her Douyin account having 3.565 million followers [2]. - Estimated advertising rates for her videos range from 7.3 million to 12 million yuan, depending on the video length [2]. Group 3: Business Ventures - Yan Xuejing has established eight associated companies, six of which were dissolved shortly after their formation, indicating a contraction in her investment activities [8]. - Her most recent companies, established in 2024 and 2025, have a registered capital of 50 million yuan each, with only two companies currently operational [8]. Group 4: Brand Impact - Yan Xuejing's recent controversy has directly affected her endorsements, with brands like "Tongchu" and "Zuo Xiang Yuan" facing pressure from consumers regarding her continued association [11]. - The backlash against her endorsements reflects a broader sensitivity among the public regarding the disparity between celebrity lifestyles and everyday financial struggles [14].