保质期标注“100年” COSTA回应
新华网财经·2026-01-10 07:36

Core Viewpoint - The article discusses the controversy surrounding the labeling of COSTA's organic Pu-erh tea, which claims a shelf life of 100 years, raising concerns about food safety and marketing practices [1][6][9]. Group 1: Product Details - Consumers reported that the packaging of COSTA's organic Pu-erh tea indicates a production date of October 1, 2025, and an expiration date of October 1, 2125, suggesting a shelf life of 100 years [1]. - The product is priced at 53 yuan with a net weight of 35 grams, and the details state that under proper storage conditions, Pu-erh tea is suitable for long-term preservation [1]. Group 2: Expert Opinions - Food industry analyst Zhu Danpeng stated that there are no unified national regulations on tea shelf life, and while certain teas like Pu-erh may have longer shelf lives, improper storage can lead to mold and food safety risks [6]. - Zhu also criticized the 100-year shelf life claim as a marketing gimmick, emphasizing that some teas can degrade into a paste after just a few decades [6]. - Lin Zhi, director of the Tea Research Institute of the Chinese Academy of Agricultural Sciences, noted that the optimal shelf life for Pu-erh tea is around 10 years, and the concept of "the older, the better" only applies within this timeframe [7]. Group 3: Legal Perspectives - Lawyer Chen Yanhong pointed out that while there is a consensus that Pu-erh tea can be stored long-term, the claim of a 100-year shelf life lacks scientific validation and exceeds safe industry standards [9]. - The labeling may mislead consumers regarding the product's shelf life, potentially violating laws that require food labels to be truthful and accurate [9].

保质期标注“100年” COSTA回应 - Reportify