2000万粉丝演员哭穷炫富,多个账号被禁言,代言产品全线停产
21世纪经济报道·2026-01-10 07:31

Core Viewpoint - The controversy surrounding actress Yan Xuejing's comments about her son's income has led to significant backlash, resulting in her brand endorsement being terminated and the associated product line being halted [1][14][17]. Group 1: Yan Xuejing's Income Disclosure - Yan Xuejing revealed during a live stream that her son and daughter-in-law's combined annual income is less than 400,000 yuan, stating that a household requires at least 800,000 yuan to sustain itself [1][8]. - This disclosure has sparked criticism from netizens, who accused her of "crying poor" while indirectly flaunting wealth [1][8]. Group 2: Brand Impact and Response - Yan Xuejing has been the brand ambassador for "Tongchu" seasoning for over ten years, but the company has decided to sever ties with her following the controversy [14][17]. - The company has halted all production and is currently working on new packaging that does not feature Yan's image, incurring costs related to material waste and production delays [17]. - The brand's representative indicated that they will not consider using celebrity endorsements in the future due to the associated risks [18].

2000万粉丝演员哭穷炫富,多个账号被禁言,代言产品全线停产 - Reportify