CHOW SANG SANG(HK:00116) 第一财经·2026-01-10 10:11Core Viewpoint - The article discusses a significant price increase of a specific gold necklace from the brand Chow Sang Sang, attributed to rising gold prices and increased material costs, highlighting the impact of market conditions on consumer goods pricing [3][9]. Price Increase Details - A gold necklace from the "生生有喜" series saw its price rise from 120800 yuan to 136000 yuan, an increase of 15200 yuan overnight [3][9]. - The final price after discounts was reported as 135940 yuan, with promotional activities contributing to the pricing strategy [5][3]. Market Response - Following the price hike, the necklace was temporarily taken down from the online store due to sold-out inventory but was later re-listed with only one unit available [10]. - Chow Sang Sang's physical stores reported no immediate price adjustments, but indicated potential future increases if gold prices continue to rise [14]. Gold Price Trends - The gold price reached a new high of 1408 yuan per gram in stores, with a noted increase of approximately 50 yuan per gram over the past ten days [15]. - Other brands, such as Chow Tai Fook, reported similar trends, with gold bars priced at 1233 yuan per gram, reflecting a daily increase of 2800 yuan for a 200-gram gold bar [15].