“死了么”APP爆火,对话开发者:用户数翻了50倍,尚不准备改名
凤凰网财经·2026-01-10 13:50

Core Viewpoint - The app "Are You Dead?" has gained significant attention, with user numbers increasing by 50 times, indicating a strong demand for safety and security applications among individuals living alone [1][3][8]. Group 1: Product Overview - "Are You Dead?" is designed for individuals living alone, priced at 8 yuan, and allows users to check in without registration, sending an email to an emergency contact if the user fails to check in for two consecutive days [1][3]. - The app was developed by a small team of three, with a development cost of approximately 1,500 yuan, and was completed in one month [1][3]. Group 2: Market Response and Growth - The app was launched in mid-2025 and initially saw low user engagement until a recent surge in popularity, attributed to its name, genuine demand, and rapid information dissemination through social media [3][8]. - The team had previously observed discussions on platforms like Douyin and Xiaohongshu, identifying a consistent interest in the app's concept, which contributed to its eventual success [6][8]. Group 3: Future Plans and Features - The team is considering adding features such as SMS reminders and a messaging function for users to send messages to emergency contacts if they do not check in for an extended period [9]. - Despite concerns about the app's name being perceived as inauspicious, the team plans to retain it, believing it resonates with younger users who are more open to discussing death [9][10]. - The company is also developing another safety app, Caree AI, aimed at overseas markets, which focuses on notifying users about potential dangers involving children and elderly family members [9].