Core Viewpoint - TOTO is shifting its business focus in China from new housing to the renovation market, following the closure of two ceramic factories in Beijing and Shanghai, resulting in the layoff of 1,000 employees [2][4]. Group 1: Business Strategy and Operations - The company has closed two ceramic factories in Beijing and Shanghai, laying off 1,000 employees, which was a difficult decision for the president [2][4]. - A total of 120 employees have been transferred to a new factory in Liaoning, and the company expects to achieve profitability in its China operations by 2026 despite stable sales figures [4]. - TOTO is introducing entry-level products while successfully guiding customers towards higher-end models during business negotiations [5]. Group 2: Environmental Initiatives - TOTO plans to focus on reducing carbon emissions in its main factory in Kitakyushu, Japan, by improving kiln efficiency and implementing a new method of burning a mixture of hydrogen and natural gas [5]. Group 3: Market Position and Collaborations - The company is part of the TDY Alliance with YKKAP and DAIKEN, which is currently discussing customer management strategies while maintaining the operational model of their joint showroom [7]. - TOTO has established a new ceramic factory in the U.S. for the first time in 30 years, focusing on automated production of high-value products tailored for the American market [7][8]. Group 4: Future Production Plans - A decision on local production of TOTO's washlet products in the U.S. will be made by 2030, with current exports coming from Thailand and Malaysia [8].
TOTO社长:中国业务26年度绝对实现盈利
日经中文网·2026-01-11 00:33