演员闫学晶，代言被终止

Core Viewpoint - The company Liaoning Dihua Flavoring Food Co., Ltd. has officially terminated its endorsement contract with actress Yan Xuejing for the "Zuo Xiang Yuan" brand and related products due to public backlash over her comments perceived as "showing off wealth" [3][5]. Group 1 - The company announced the termination of the endorsement contract effective January 11, following a careful evaluation of the public's concerns and criticisms regarding Yan Xuejing's statements about her son's income [5][6]. - The company is committed to updating and removing related promotional materials as quickly as possible to present a refreshed brand image to consumers [5][6]. - Yan Xuejing's involvement in a "showing off wealth" controversy has also negatively impacted her other endorsement with the brand "Tong Chu," leading to increased product return rates and brand damage [6][7]. Group 2 - The spokesperson for "Tong Chu" indicated that discussions regarding contract termination and compensation with Yan Xuejing's team are ongoing, and they are currently working on new packaging for their products [6][7]. - Following the controversy, multiple social media accounts associated with Yan Xuejing have been restricted from gaining followers [7].