演员闫学晶,被品牌终止代言
券商中国·2026-01-11 04:42

Core Viewpoint - The article discusses the controversy surrounding actress Yan Xuejing's comments about her family's income, which led to public backlash and the termination of her endorsement deal with a food brand, Zuo Xiang Yuan [1][2][3]. Group 1: Public Reaction - Yan Xuejing revealed in a live stream that her family earns "only tens of thousands," which was perceived as "crying poor," prompting calls for a boycott of her endorsed products [1]. - Following the backlash, her accounts on platforms like Douyin and Kuaishou were banned from being followed [2]. Group 2: Company Response - Liaoning Dihua Flavoring Food Co., Ltd. acknowledged the public's concerns regarding Yan Xuejing and stated they would terminate her endorsement of the Zuo Xiang Yuan brand [3][5]. - The company committed to updating promotional materials and expediting the replacement of existing inventory to present a refreshed brand image to consumers [3][5]. Group 3: Brand Commitment - Zuo Xiang Yuan emphasized its dedication to quality and consumer trust, stating that it values its long-standing relationship with customers and will continue to prioritize product quality and service [5].

演员闫学晶,被品牌终止代言 - Reportify