拆解车企2026新年致辞：反内卷、求质量成为集体共识

Core Viewpoint - The automotive industry is collectively reflecting on the past years of intense competition, termed "involution," and is advocating for a shift towards a more sustainable competitive landscape that emphasizes technology, quality, brand, and user experience rather than just cost and price [2]. Group 1: Involution and Industry Reflection - The automotive industry consensus in 2025 recognizes that endless low-price competition erodes profits and stifles innovation, leading to a narrow path that does not foster long-term competitiveness [2]. - Major automotive leaders, including those from FAW Group and BAIC Group, have publicly denounced "involution" and emphasized the need for fair competition and healthy industry development [2]. - Geely's chairman highlighted a pivotal moment in 2007 when the company decided to abandon low-price competition, marking a significant turning point in its development [2]. Group 2: Safety as a Priority - Safety has emerged as a critical topic in the automotive industry, especially following several high-profile electric vehicle accidents in 2025 [4]. - Companies like Chery and GAC have established stringent safety standards that exceed national regulations, with GAC introducing a comprehensive safety guarantee policy [4]. - Geely has expanded its safety focus to include data, software, and ecological safety, reflecting a broader understanding of safety beyond just physical vehicle safety [4]. Group 3: Openness and Collaboration - The automotive industry is shifting from a competitive mindset to one of collaboration across the supply chain, with companies forming partnerships with tech firms and other sectors [6][7]. - SAIC Group has articulated a strategy of "equal rights-driven advancement," listing numerous partners across various technological fields, indicating a move towards a more integrated ecosystem [6]. - Chery's initiative to collaborate with top global universities aims to create a platform for continuous innovation, moving beyond mere technology acquisition [7]. Group 4: Smart and Electric Transformation - The consensus among automotive companies is that electrification is a baseline requirement, while smart technology will determine competitive positioning in the industry [9]. - Companies like BYD and NIO are making significant investments in smart technology, with NIO announcing the production of advanced driving chips and operating systems [9]. - The evolution of vehicles into "mobile smart terminals" signifies a fundamental shift in the automotive value proposition, integrating technology and business models [9]. Group 5: Global Expansion - The export of Chinese automobiles has become a crucial factor for future success, with companies like BYD and Dongfeng accelerating their global strategies [12][13]. - The shift from mere product export to a comprehensive value chain export strategy is evident, as companies aim to establish sustainable competitive advantages in international markets [12]. - Chery's global strategy emphasizes becoming an integral part of local markets, highlighting the importance of localized operations and community engagement [13].