演员闫学晶多个账号被禁止关注，其代言的调料品牌：全线停产换包装，并将索赔追责！此前直播被指“哭穷”：儿子一部戏挣几十万不够养家

Core Viewpoint - The article discusses the controversy surrounding actress Yan Xuejing, who claimed her son's family income is insufficient to sustain their household, leading to public backlash and calls for boycotting her endorsements [2][8]. Group 1: Yan Xuejing's Statements and Public Reaction - Yan Xuejing revealed during a live stream that her son earns "only tens of thousands" annually, which is inadequate for family expenses, stating that "one play earns several hundred thousand" but is not enough for their needs [8][10]. - Following her comments, she faced criticism online, with some netizens suggesting a boycott of her endorsed products [2][8]. - Yan Xuejing's social media accounts on platforms like Douyin and Kuaishou were subsequently banned from gaining followers [2]. Group 2: Brand Impact and Corporate Response - Yan Xuejing has been the spokesperson for "Tongchu" seasoning brand for over ten years, but the company has decided to sever ties with her due to the controversy, ceasing to use her image on product packaging [8][10]. - The brand's representative mentioned that the decision to cut ties will lead to material losses from unusable packaging and a temporary halt in production while new packaging is created [10]. - The company plans to pursue compensation from Yan Xuejing for damages related to the cessation of production and reputational harm [10]. Group 3: Social Media and Advertising Insights - Yan Xuejing's social media presence includes over 20 million followers across platforms, with her Douyin account recently gaining 314,800 new followers [2][16]. - The estimated advertising rates for her videos are approximately 73,000 yuan for 1-20 seconds, 94,000 yuan for 21-60 seconds, and 120,000 yuan for videos longer than 60 seconds [16].