奇葩APP爆火,三位95后花1000多元开发,估值1000万,最新回应
21世纪经济报道·2026-01-11 09:57

Core Viewpoint - The "Is it dead?" app has gained significant popularity, becoming the top paid app in the Apple App Store, primarily targeting individuals living alone with a simple safety tool that alerts emergency contacts if the user fails to check in for several days [1][2]. Group 1: App Overview - The app is designed for solitary individuals, requiring users to set emergency contacts and check in daily; failure to do so triggers an automatic email notification to the contacts [1]. - The app's interface is straightforward, featuring only three functions: setting a name, daily check-in, and emergency contact email [2]. - The app's initial pricing was free, but it has been raised to 8 yuan to cover operational costs [2]. Group 2: Company Background - The app is developed by Moon Realm (Zhengzhou) Technology Service Co., Ltd., founded in March 2025 with a registered capital of 100,000 yuan [4]. - The development process was rapid, taking less than a month from project initiation to launch, with initial costs around 1,000 yuan and a small team of three young founders [4]. - The app has already achieved profitability, with a reported increase in downloads by over 100 times recently, indicating strong market traction [4]. Group 3: Market Response and Future Plans - The founders expressed surprise at the app's explosive growth, noting that the increase in downloads began recently and is still ongoing [4]. - The company plans to offer 10% of its shares for 1 million yuan, suggesting a valuation of 10 million yuan for the app [4]. - The founders are open to collaboration with investors who can support the project's growth [1].