蚂蚁、天天基金、京东等巨头，出手了！

Core Viewpoint - The article highlights the transformation of major fund distribution platforms in China, focusing on enhancing investor experience and long-term satisfaction rather than merely competing for scale [2][4]. Group 1: Ant Fund's Strategy Changes - Ant Fund has introduced a new "can rise and resist fall" category for actively managed funds, emphasizing volatility indicators such as historical average volatility and maximum drawdown [4]. - The platform has revamped its fund labeling system, categorizing funds based on investment style and holdings, such as "balanced," "growth," "technology," and "low volatility" [7]. - Ant Fund aims to improve transparency and investor experience by addressing common issues like "not knowing what to buy" and "not knowing what was bought" through its labeling system [7][8]. Group 2: Tian Tian Fund's Data Integration - Tian Tian Fund has incorporated performance benchmarks, investor returns, fund performance, and fund company co-investment data to enhance transparency and assist users in making informed investment decisions [10]. - The platform emphasizes long-term investment value by comparing investor returns over different holding periods, thereby promoting a more scientific investment selection process [10][12]. - Tian Tian Fund has launched a "superior excess zone" to identify high-potential products for sustainable excess returns, focusing on user profitability and experience [12]. Group 3: JD Wealth's AI Collaboration - JD Wealth is exploring the TAMP (Total Asset Management Platform) model, leveraging "finance + AI" to reshape the wealth management ecosystem, with significant growth in client numbers and asset retention [14]. - The platform aims to enhance its core capabilities through user insights and behavior analysis, asset selection, and dynamic asset allocation [14]. - JD Wealth has reported impressive growth figures, including an 82% increase in equity retention and a 241% increase in personal pension retention by 2025 [14]. Group 4: Industry Transformation and Investor Experience - The industry is shifting from a "seller-driven" to a "buyer-advisory" model, focusing on responsible sales and long-term returns rather than just scale [16][17]. - Future efforts will include enhancing service models, adjusting performance evaluation metrics to prioritize user retention and profitability, and innovating business practices to align with client interests [17][18]. - The transformation aims to create a virtuous cycle of investor benefits, institutional growth, and market prosperity, ultimately fostering sustainable development in the capital market [18].