Core Insights - The second-hand fashion and luxury goods market is projected to become a core growth engine in the global fashion industry by 2025, with a market size of approximately $210 to $220 billion and an annual growth rate of 10%, three times that of the primary market [2][4]. Group 1: Market Dynamics - The second-hand luxury goods market currently accounts for 8% of the total global luxury fashion sales, expected to exceed $320 to $360 billion by 2030, increasing its market share to 10% [4]. - Leather goods, clothing, and footwear dominate the market, comprising about 80%, while watches and jewelry are the fastest-growing segments due to their strong value retention and rising consumer demand for durable collectibles [4][5]. - Nearly 80% of surveyed consumers cite value for money as the primary reason for choosing second-hand luxury goods, with over half indicating that second-hand channels allow access to high-end brands they otherwise could not afford [5]. Group 2: Consumer Behavior - The Z generation is emerging as a significant force in the second-hand luxury market, with 32% of their wardrobes consisting of second-hand items, emphasizing emotional and creative aspects of consumption [6]. - In the U.S., 87% of respondents prioritize value for money when purchasing second-hand luxury items, while European consumers focus more on sustainable fashion practices [7]. - Different income groups exhibit distinct consumption behaviors, with aspirational consumers viewing second-hand channels as affordable entry points to high-end fashion, while affluent consumers seek rare or sold-out luxury items [7]. Group 3: Brand Value and Investment - The valuation of luxury brands is shifting from market popularity to value retention, with brands like Hermès achieving a resale value retention rate of 138%, significantly above the benchmark for "unicorn brands" [9]. - The resale prices of certain Hermès bags have surged, with the Kelly Mini selling for 282% above its original price, highlighting the investment potential of select luxury items [10]. - The revival of vintage styles is driving market interest, with significant increases in search volumes for iconic bags from the early 2000s, indicating a strong emotional connection to these classic designs [10]. Group 4: Future Trends - The second-hand luxury market is expected to continue its growth trajectory into 2026, with traditional luxury brands focusing on craftsmanship while also embracing innovation [11]. - The Z generation's influence is anticipated to deepen, shifting from participation to market leadership, with a growing demand for personalized, sustainable, and brand story-driven products [12]. - Brands are encouraged to develop clear second-hand strategies to balance pricing and enhance customer engagement, particularly targeting both aspirational and affluent consumers [12].
有产品二手价超原价近300%,爱马仕们成投资神器
凤凰网财经·2026-01-11 14:57