21世纪经济报道·2026-01-12 02:00Core Viewpoint - Xu Haining, a prominent figure in wealth management, has transitioned from her role at Dongfang Securities to establish Shanghai Zhihui Technology Co., focusing on wealth management integrated with technology and industry-finance collaboration [1][3]. Company Overview - Shanghai Zhihui Technology Co., founded on January 8, 2026, has a registered capital of 100 million yuan and is located in Hongkou District, Shanghai. Xu Haining serves as the legal representative [1][3]. - The company aims to address core industry transformation needs through three main business directions: developing intelligent advisory systems, creating a professional training system for investment advisors, and providing customized consulting services for financial institutions [3][4]. Background of Xu Haining - Xu Haining has over ten years of experience in the wealth management sector, previously serving as the Vice President and head of wealth management at Dongfang Securities. She resigned on November 20, 2024, for personal career development reasons [3][9]. - Her career began outside the financial industry, with significant roles in real estate and securities investment before joining Dongfang Securities in 2012, where she played a crucial role in transforming the company's wealth management business [7][8]. Business Strategy and Focus - Shanghai Zhihui Technology's core positioning is "wealth management + technology + industry-finance collaboration," focusing on the integration of technology in wealth management practices [3][4]. - The company plans to enhance the professional capabilities of investment advisors and improve the overall service quality in the wealth management sector [3][4]. Partnerships and Capital - The company is co-founded by Xu Haining and Zhonglian Heavy Industry Capital, which is a wholly-owned subsidiary of Zhonglian Heavy Industry, indicating strong financial backing [4]. - Xu Haining holds a 3% stake in the company, while her partner Li Zhiqian holds 97%, suggesting a strategic partnership that leverages industry resources [5][4].