撬动服装制造业升级，SHEIN的“链式赋能”密码

Core Viewpoint - SHEIN is revolutionizing the traditional manufacturing model in the textile and apparel industry through a digital and technology-driven approach, significantly enhancing supply chain efficiency and reducing inventory levels [1][3][6]. Group 1: Transformation of Manufacturing Processes - Traditional manufacturing faced challenges such as long order cycles, high inventory rates, and unpredictable cash flows, which SHEIN's model addresses effectively [5][6]. - The "small order quick response" model allows for production of only 100-200 pieces initially, drastically reducing inventory rates to single digits, compared to the industry average of 30% [6]. - SHEIN has developed over 180 innovative tools that enhance production efficiency by an average of 35%, with some processes seeing efficiency improvements of up to 40% [3][11]. Group 2: Supplier Empowerment and Training - Suppliers are increasingly adopting SHEIN's flexible supply chain model, transitioning from large orders to smaller, more manageable ones, which aligns with consumer demand for diversity [9][21]. - SHEIN provides extensive training and resources to suppliers, enhancing their capabilities in quick response production and quality control, which has led to significant improvements in operational efficiency [10][12]. - The collaboration with SHEIN has enabled suppliers to expand their production capabilities and adapt to new market demands, resulting in increased competitiveness [9][10]. Group 3: Digitalization and Information Flow - SHEIN's commitment to digital transformation is evident in its efforts to enhance information flow across the supply chain, making processes more transparent and efficient [11][12]. - The integration of digital tools in manufacturing processes has led to improved coordination and responsiveness, which is crucial for meeting market demands [11][12]. - The Chinese government supports this digital transformation, aiming for over 70% of key business processes in textile companies to be digitized by 2027 [11]. Group 4: Sustainability Initiatives - SHEIN is actively pursuing green transformation by integrating sustainability into its supply chain, focusing on reducing resource consumption and carbon emissions [14][15]. - The company has implemented innovative technologies that have saved significant amounts of water and reduced environmental impact, aligning with its sustainability goals [15][16]. - SHEIN's green initiatives are not limited to production but extend to logistics, with plans to utilize electric vehicles for transportation, further reducing carbon emissions [15][16]. Group 5: Ecosystem Development and Global Expansion - SHEIN's "500 City Industrial Belt Export Plan" aims to integrate cross-border e-commerce with local industrial clusters, enhancing responsiveness to global market demands [21][22]. - The company is becoming a strategic partner for international brands looking to expand their online presence, providing them with a platform for agile digital transformation [22][23]. - SHEIN's initiatives in talent development and standardization are fostering a skilled workforce, which is essential for sustaining growth and innovation in the industry [23][24].