券业知名女将，创业！

Core Viewpoint - Xu Haining, former vice president of Dongfang Securities, has established Shanghai Zhihui Technology Co., Ltd., focusing on wealth management integrated with technology and industrial-financial collaboration [2][4]. Group 1: Company Overview - Shanghai Zhihui Technology Co., Ltd. was co-founded by Xu Haining and Zhonglian Heavy Industry Capital, with a registered capital of 100 million yuan [2][4]. - The company is located in Hongkou District, Shanghai, and aims to address core industry transformation needs through three main business directions: smart investment advisory system development, professional buyer advisory training, and customized consulting services for financial institutions [4][5]. Group 2: Industry Context - The establishment of Shanghai Zhihui Technology comes at a critical time for the wealth management industry, which is transitioning towards buyer advisory services [6][7]. - Regulatory policies are encouraging the industry to move away from traditional product sales, with technology empowerment and industrial-financial collaboration emerging as new growth points [7][8]. - There is a significant talent gap in the industry, which remains a core challenge for development [7]. Group 3: Leadership Background - Xu Haining has extensive experience in the financial sector, having held various leadership roles at Dongfang Securities, including general manager of the wealth management business headquarters [7]. - Xu's departure from Dongfang Securities was motivated by personal career development, and she has been recognized for her contributions to the company's wealth management transformation and fund advisory business [7].