被质疑“擦边营销”，金帝巧克力致歉

Core Viewpoint - The article discusses the recent controversy surrounding Jindi Chocolate's marketing practices, particularly a social media post that was perceived as inappropriate, leading to public backlash and an official apology from the company [2][4]. Group 1: Incident Overview - Jindi Chocolate, a brand nostalgic for many from the 80s and 90s, faced criticism for a social media post that included a potentially inappropriate phrase, which some consumers interpreted as a play on words [2]. - The company issued an apology on January 12, acknowledging that the marketing content was improperly displayed due to automatic optimization by the advertising platform, which led to unintended exposure of inappropriate content [4]. Group 2: Company Response - In response to the incident, Jindi Chocolate admitted to significant oversight in their marketing management and has implemented corrective measures, including: 1. Immediate suspension of all advertising related to the Jindi Golden Bear Chocolate and the formation of a special team to assess risks in the advertising system [6]. 2. Establishment of a comprehensive review mechanism for marketing content, ensuring strict accountability at every stage of the advertising process to prevent similar mistakes in the future [6].