Core Viewpoint - The article discusses the recent rumors about Pop Mart (9992.HK) entering the smartphone market, clarifying that the company does not have plans to develop a phone but will collaborate with a well-known smartphone brand for an IP co-branding project [1]. Group 1: Company Developments - Pop Mart is reportedly collaborating with Honor to launch the first "trendy toy phone," which is set to be unveiled on January 19 [1]. - As of January 12, Pop Mart's stock price was HKD 196 per share, reflecting a decrease of 0.51%, with a total market capitalization of HKD 263.2 billion [1]. Group 2: Market Context - The collaboration with Honor is positioned as a significant move into the trendy toy market, indicating a strategic expansion beyond traditional toy offerings [1].
泡泡玛特回应将推出潮玩手机
21世纪经济报道·2026-01-12 09:15