Core Viewpoint - The article discusses the recent social media attention surrounding the English name "Go Believe" for the Chinese brand "狗不理" (Dog Ignore), explaining its registration and market strategy to appeal to international customers [2][6]. Group 1: Brand Name and Registration - The English name "Go Believe" was registered by the company many years ago to cater to market preferences and facilitate introductions to foreign guests [2][7]. - The trademark for "Go Believe" was applied for in 2007 and successfully registered in 2011 and 2012, covering categories such as convenience food and catering services [7][8]. Group 2: Company Background - 狗不理集团股份有限公司 (Dog Ignore Group Co., Ltd.) was established in October 1991, with a registered capital of 65 million RMB [8]. - The company is involved in various business activities, including investment in the catering industry, trademark licensing, and restaurant management [8].
“狗不理”包子英文商标竟是“GO BELIEVE”？门店回应：是真的
第一财经·2026-01-12 10:11