第一财经·2026-01-12 09:37Core Viewpoint - The article highlights the significant surge in the AI application sector, particularly driven by the concept of Generative Engine Optimization (GEO), which aims to enhance brand visibility in AI-generated content and search results [3][5]. Group 1: Market Performance - After the A-share market opened on January 12, 2026, AI application stocks experienced a collective surge, with companies like Yidian Tianxia (301171.SZ), Zhongwen Online (300364.SZ), and Tianlong Group (300063.SZ) rising by 20% [3]. - The Media ETF Huaxia (516190.SH) saw its market price increase by over 8%, while the Hang Seng Internet ETF (513330.SH) rose nearly 3% [3]. Group 2: AI Marketing and Business Opportunities - Institutions believe that the digital marketing GEO will capitalize on the AI boom, with 2026 expected to be a pivotal year for AI application commercialization [5]. - The report from Huaxin Securities indicates that the commercialization of AI applications will be driven by both AI technology and domestic demand, with various sectors like digital marketing, e-commerce, and content economy presenting good opportunities for AI monetization [5]. Group 3: Consumer Behavior and AI Integration - As consumers increasingly turn to AI assistants like Doubao, DeepSeek, and Yuanbao for inquiries, brand visibility in AI search results is becoming crucial for influencing consumer decisions [5]. - According to QuestMobile's statistics from December last year, Doubao leads the native AI market with 155 million weekly active users, followed by DeepSeek with over 80 million and Yuanbao with over 20 million [5]. Group 4: Challenges and Considerations - The investment logic in the AI industry is shifting from a "computing power competition" to focusing on "application value," as noted by Wang Chenhui, a partner at a consulting firm [6]. - Wang cautions that while GEO presents monetization opportunities, it also faces challenges, including the risk of misuse leading to the generation of false information [6]. - He emphasizes that GEO should not be viewed merely as a means to "boost rankings," as this could lead to unsustainable practices that fail to withstand consumer scrutiny [6][7].