德国老牌、法国股东、中国买家，彪马能卖掉吗？

Core Viewpoint - Anta Sports is reportedly in talks to acquire a 29% stake in Puma from the Pinault family, which would make Anta the largest single shareholder of Puma if successful. This move comes as Puma has been struggling in a competitive market, with declining performance and market value [4][7]. Anta Sports Financial Performance - In the first half of the previous year, Anta Sports achieved a revenue of 38.544 billion yuan, a year-on-year increase of 14.26%. However, the net profit attributable to shareholders was 7.031 billion yuan, a decrease of 8.94% [4][10]. - Anta's stock price has significantly dropped from a historical high of over 170 HKD per share to 80.30 HKD, with a current market capitalization of 224.6 billion HKD [5]. Puma's Current Situation - Puma's sales in the first three quarters of the previous year fell by 4.3% to 5.974 billion euros, with a net loss of 309 million euros compared to a net profit of 257 million euros in the same period the previous year [8][9]. - The company has initiated multiple rounds of layoffs, planning to cut approximately 900 positions by the end of 2026, which represents about 13% of its total workforce [9]. Strategic Implications of the Acquisition - If Anta successfully acquires Puma, it could enhance its global brand portfolio and international expansion strategy. However, the challenge remains whether Anta can turn around Puma's struggling operations [5][10]. - Analysts suggest that Anta's growth may increasingly depend on the brands it has acquired, as its main brand is facing growth challenges [20][21]. Historical Context of Anta's Acquisitions - Anta has a history of successful acquisitions, such as the purchase of FILA, which transformed the brand and significantly contributed to Anta's revenue growth. FILA's revenue reached 14.2 billion yuan, accounting for 36.8% of Anta's total revenue [12][22]. - The acquisition of Amer Sports in 2019 also proved beneficial, with Amer achieving a revenue of 1.298 billion USD in 2024, marking a 53.7% year-on-year growth [23]. Market Concerns - There are concerns regarding the potential acquisition of Puma, with analysts warning that it may require significant financing that could dilute existing shareholder returns and divert management focus from Anta's core brands [23].