Core Viewpoint - The article discusses a recent controversy involving Jindi Chocolate, which faced backlash for inappropriate marketing content that was perceived as disrespectful to women. The company issued an apology and outlined corrective measures to prevent future occurrences [4][6][7]. Group 1: Incident Overview - Jindi Chocolate's marketing content included a phrase that was interpreted as inappropriate, leading to negative reactions from consumers [4]. - The company acknowledged that the controversial content was a result of an automated system error, not a manual oversight [6][8]. Group 2: Apology and Response - On January 12, Jindi Chocolate released an apology, expressing understanding of consumer concerns and emphasizing their commitment to respectful communication [7]. - The company has implemented immediate corrective actions, including halting related advertising and forming a special team to review marketing practices [6]. Group 3: Company Background - Jindi Chocolate is associated with Jindi Food Co., Ltd., established in April 2017, with a registered capital of 50 million RMB [12]. - The company has registered multiple copyrights for its packaging designs, indicating a focus on intellectual property in its branding strategy [13].
被质疑“擦边营销”,金帝巧克力致歉
第一财经·2026-01-12 15:46