OpenAI的首款硬件：是AI耳机，今年销量要冲5000万

Core Viewpoint - OpenAI is venturing into hardware development with a new audio product named "Sweetpea," aimed to compete directly with Apple's AirPods, indicating a significant shift in its business strategy [1][3]. Group 1: Product Details - The "Sweetpea" is designed to replace AirPods and is expected to have an initial production target of 40-50 million units in its first year, compared to Apple's AirPods annual sales of approximately 60-70 million units [3]. - The product features a unique industrial design resembling an eggstone, made from metal, and includes two capsule-like units for wearing behind the ear [3]. - It will utilize a smartphone-grade processor with a 2nm process, likely Samsung's Exynos, enabling local AI processing, and will include a custom chip for Siri control [3][4]. Group 2: Development and Strategy - OpenAI's hardware initiative is a bold attempt to enter the wearable AI market, following its acquisition of the hardware startup io, founded by former Apple chief designer Jony Ive, for $6.5 billion [7]. - The integration of io's team is expected to be completed by July 2025, with a focus on creating a new type of computing device that enhances AI interaction beyond traditional smartphone screens [7]. Group 3: Market Positioning and Expectations - Concerns have been raised regarding the high BOM (Bill of Materials) costs due to the premium materials and specifications, but the device is anticipated to offer superior functionality compared to existing products [4]. - The product's development has garnered excitement among consumers, with many expressing high expectations for its potential to revolutionize the audio device market [6].