Cowork 或将是又一爆品，2 个 AI 广告产品都迅速突破 1000 万美金 ARR

Core Insights - Anthropic has launched Cowork, a new product positioned as "Claude Code for the rest of your work," following the success of Claude Code, which achieved over $1 billion in ARR within six months [1] - Cowork aims to simplify the use of Claude's capabilities for non-developers, allowing users to perform various tasks beyond coding, such as file management and report generation [2][4] Product Features - Cowork is currently available as a research preview for Claude Max subscribers on macOS, enabling Claude to access and manipulate files in user-selected folders [2] - Unlike traditional AI chat interfaces, Cowork allows Claude to autonomously accept tasks, create plans, and execute them while providing progress updates [4] - The product is designed to handle repetitive tasks efficiently, such as organizing files, generating reports, and extracting data, significantly improving productivity for knowledge workers [4][7] Market Impact - Cowork is expected to enhance efficiency in daily repetitive tasks for individuals and teams, potentially becoming a new generation of desktop automation tools and opening new experiences for SaaS applications [7] - The transition from Claude Code, initially focused on AI programming, to Cowork, which targets a broader audience, is seen as a strategic move by Anthropic to democratize AI capabilities [7] Growth Metrics - In the AI-generated advertising sector, two products have shown remarkable growth, with one achieving a nearly threefold increase in ARR to $13 million in eight months, and another growing tenfold from $1 million to $10 million in six months [8]