第一财经·2026-01-13 08:39Core Insights - The article announces the launch of the seventh edition of "The Company's Secrets," which is a compilation of in-depth research reports on large companies, focusing on financial performance and underlying business logic rather than superficial industry trends [3]. Group 1: Key Highlights of the Seventh Edition - NIO's L90 achieved a monthly sales figure of 15,000 units, attributed to a pricing strategy of 260,000 and a platform-based production model, marking a significant recovery from previous monthly sales of 5,000 [3]. - Pop Mart has adapted to changing market conditions by normalizing IP blockbuster releases, generating a revenue of 3.4 billion, surpassing global toy giant Mattel in profits [3]. - Bawang Tea Ji has ambitious plans with 7,000 stores, achieving a revenue increase of 167% through a strategy of high-end positioning and market expansion [3]. - The edition also covers challenges faced by Nintendo's Switch, Hengrui's transformation in centralized procurement, and Cambrian's resurgence in AI computing power, providing actionable insights for investors [3]. Group 2: Availability and Promotions - The previous six editions of "The Company's Secrets" have sold out completely, indicating strong demand for the content [4]. - The seventh edition is available for pre-order, offering immediate access to all content and previous editions, along with promotional gifts such as a calendar [5]. Group 3: Community Engagement - There are exclusive community benefits available for those who engage with the publication, enhancing the value proposition for readers [7].