老干妈，出山救子，又赚翻了

Core Viewpoint - Lao Gan Ma, a national brand founded in 1996, has made a remarkable recovery in revenue, approaching 5.4 billion yuan in 2024, nearly reaching its historical peak from 2020 [3][47]. Group 1: Revenue Recovery and Market Position - Lao Gan Ma has regained its position in the market after a significant drop in revenue in 2021, completing a "bottom rebound" in three years [3]. - The brand holds approximately 20% market share in China's chili sauce industry, maintaining its status as the leading brand [5]. Group 2: Challenges and Management Decisions - The founder, Tao Huabi, who is nearly 80 years old, has returned to the front lines to address quality issues after a management decision to switch from high-quality Guizhou chili peppers to lower-cost Henan peppers led to a decline in product quality and consumer trust [7][19]. - The decision to revert to using Guizhou chili peppers, despite increased costs, was pivotal in restoring the brand's reputation and sales [20][24]. Group 3: Business Philosophy and Strategy - Lao Gan Ma's business model is characterized by a conservative approach, avoiding loans, advertisements, and external debts, which has allowed the company to maintain strong cash flow [31][45]. - The brand focuses on core products, ensuring consistent quality and taste, which has been crucial for its long-term success [36][45]. Group 4: Market Expansion and Global Reach - Lao Gan Ma has successfully expanded into over 160 countries, with overseas revenue growth outpacing domestic averages, achieving a year-on-year growth rate of approximately 30% in 2023 [47]. - The brand's international success is attributed to its strong reputation and competitive pricing, making it appealing to consumers abroad [49][50]. Group 5: Consumer Connection and Brand Loyalty - The brand's success is rooted in consumer habits and emotional connections, as many consumers view Lao Gan Ma as a reliable staple in their diets [53]. - The return to traditional flavors and quality has resonated with consumers, reinforcing their loyalty to the brand [53][54].