Core Viewpoint - The company "Three Sheep Network" has resumed live streaming after a hiatus since September 2024, but the absence of its main hosts, the Yang brothers, raises questions about their future participation [3][9]. Group 1: Resumption of Live Streaming - The first live stream since the suspension featured a limited selection of products, primarily from a third-party beauty brand, with prices ranging from 59 to 199 yuan [4]. - The online viewership during the recent live stream was significantly lower, with only 700 to 800 viewers compared to an average of 1.65 million daily views and sales reaching up to 10 million yuan before the suspension [4][11]. - Internal sources indicate that the Yang brothers will return to live streaming, but the timing is yet to be determined [5][9]. Group 2: Changes in the Host Team - The number of active hosts has decreased significantly, with only half of the original six disciples remaining [6][11]. - The remaining active hosts still display the "Three Sheep" MCN branding on their profiles, indicating a connection to the company [10]. - Several former key hosts have either left or changed platforms, with some removing the MCN branding from their profiles following controversies [11]. Group 3: Challenges and Future Directions - The company has faced multiple controversies, including a public dispute with another influencer and issues related to product authenticity, leading to a fine of approximately 68.95 million yuan for false advertising [14]. - Following these challenges, the company has accelerated its international expansion, particularly in Southeast Asia, and is now targeting Brazil as its next market despite facing challenges such as low penetration rates and time zone differences [12][17]. - The company is exploring new strategies to mitigate risks, including allowing hosts to hide their MCN affiliations to avoid negative perceptions [13].
即将回归?“三只羊”复播:大小杨哥未现身,在线人数几百人,昔日六弟子剩一半
新浪财经·2026-01-13 10:24