HUYA(US:HUYA) 第一财经·2026-01-13 12:18Core Viewpoint - The mobile game "Goose Duck" has gained immense popularity in China, achieving over 10 million new users within six days of its launch, surpassing historical peak concurrent users on Steam [4][5]. Group 1: Game Launch and Popularity - The mobile version of "Goose Duck" was launched by Huya and Kingsoft, quickly becoming a trending topic on social media, with discussions around user ID sales reaching as high as 7,500 yuan [4]. - The game topped the iOS free charts on its launch day and maintained a strong position, ranking second in the iOS game chart and fourth overall as of January 13 [4]. Group 2: Game Mechanics and Features - "Goose Duck" features a unique setting where players, as geese, must complete tasks while identifying ducks and other birds among them, with over 30 different character roles enhancing gameplay complexity [5]. - The game allows up to 16 players per session, creating dynamic and unpredictable gameplay experiences, which has contributed to its viral success [5]. Group 3: Marketing and Community Engagement - Analyst Zhang Shule highlighted that Huya's strategic promotion of the game through its streaming platform transformed the game's launch from a passive to an active marketing effort, significantly increasing its visibility [6]. - The game's success is attributed to a combination of classic IP appeal and innovative marketing strategies, including social media engagement and content-driven promotion [7]. Group 4: Future Outlook - Despite the initial success, there are concerns about the game's longevity, as past trends indicate that popularity may wane over time, necessitating strong ongoing content development and community engagement to maintain interest [7].