第一波商场动物园，正在批量跑路

Core Viewpoint - The pet amusement park industry, which gained popularity since 2017, is facing significant challenges as many establishments are closing down, leading to consumer losses and raising questions about the sustainability of this business model [5][6][9]. Industry Overview - The pet amusement park concept has seen a rapid increase in registered businesses, with a 100% year-on-year growth, totaling 194 companies by 2023 [9]. - Major brands in this sector include Xiao Xiang Dong Wu Park, Mr. Zoo, and Gu Dong Forest, with Xiao Xiang Dong Wu Park expanding to nearly 130 locations by the end of 2023 [9]. Consumer Experience - Many consumers report difficulties in obtaining refunds after purchasing memberships, with some establishments disappearing without notice, leading to widespread dissatisfaction [6][7]. - Complaints about the treatment of animals and the conditions in which they are kept have emerged, raising ethical concerns among consumers [16][18]. Business Dynamics - The success of pet amusement parks is highly dependent on location and timing, with businesses in lower-tier cities performing better due to less competition and lower operational costs [10][13]. - In contrast, establishments in first and second-tier cities face intense competition and high operational costs, making profitability challenging [13][14]. Operational Insights - A typical pet amusement park requires significant initial investment, with costs including rent, franchise fees, and animal procurement, often exceeding 200,000 yuan [12]. - Monthly operational costs can reach around 20,000 yuan, with revenue generated from both walk-in customers and membership sales [12]. Market Challenges - The industry is experiencing a shift as consumer preferences evolve, with newer entertainment options emerging, leading to a decline in foot traffic for pet amusement parks [13][14]. - High rental costs and reduced consumer traffic in urban areas are significant barriers to the sustainability of these businesses [13]. Ethical Considerations - There is growing scrutiny regarding animal welfare in pet amusement parks, with reports of inappropriate living conditions for certain species, which could negatively impact consumer perception and willingness to engage with these businesses [16][18][19].