奇瑞打造中国车企“技术派”硬实力

Core Viewpoint - Chery Group has achieved significant milestones in 2025, including sales exceeding 2.8 million vehicles, maintaining its position as the top Chinese brand in passenger car exports for 23 consecutive years, and ranking among the top three in the new energy vehicle sector, showcasing its commitment to quality and global competitiveness [1]. Group 1: New Energy Vehicle Performance - In 2025, Chery sold 903,847 new energy vehicles, marking a year-on-year growth of 54.9%, positioning itself among the industry's top players [3]. - The Windcloud A9L model consistently delivered over 10,000 units monthly for four consecutive months, while the Windcloud T11 generated 38,000 pre-orders within 24 hours of its launch, indicating a successful transition from steady growth to explosive scale in new energy vehicles [3][5]. Group 2: Technological Advancements - Chery has established a comprehensive energy technology matrix covering hybrid, pure electric, range-extended, and hydrogen energy, with its Kunpeng super hybrid system recognized for its global leading thermal efficiency [5]. - The company continues to expand its "super technology shelf," integrating advanced technologies like the Lingxi smart cockpit and Feiyu super chassis into its products, enhancing user experience [5]. Group 3: Multi-Brand Strategy - Chery employs a clear "multi-brand synergy" product strategy, with the Windcloud brand serving as a strong pillar in the new energy market, while the high-end brand, Exeed, has seen significant success with the ET5 model achieving over 5,000 orders within three hours of launch [6]. - The Zongheng brand targets the luxury off-road segment, achieving 8,327 units sold globally within two months of launching the G700 model, while the iCAR brand focuses on personalized needs for younger consumers [6]. Group 4: Global Expansion Strategy - Chery's global strategy emphasizes "where to be, for whom, and becoming part of the local community," transitioning from mere product trade to deep local integration through its "new outbound" model [10]. - In 2025, Chery sold 2,806,393 vehicles globally, with a cumulative user base of 18.53 million, and set records for monthly and annual exports, reinforcing its position as the leading Chinese brand in passenger car exports [10][12]. Group 5: R&D and Innovation - Chery's global R&D network spans multiple countries, with a focus on deep local integration and collaboration with local industries, enhancing its competitive edge [15]. - The company has introduced over ten globally leading technologies in 2025, including the Ark amphibious system and AI assistant "Xiao Qi," showcasing its commitment to innovation and smart technology [15][17].