合资“常青树”的自我革命：在变局中，为何CR-V依然是SUV的“必选项”？

Core Viewpoint - The article emphasizes the resilience and evolution of the Honda CR-V over its 30-year history, highlighting its ability to adapt to changing market dynamics while maintaining core values such as safety and quality [2][4][18]. Group 1: Market Context and Performance - The Chinese automotive industry is entering a critical phase, transitioning from traditional vehicles to intelligent mobility solutions, with a significant market reshaping occurring [2]. - In 2025, the CR-V achieved impressive sales figures, with over 20,000 units sold in December alone, marking a nearly 18% month-on-month increase and a 33% rise in the fourth quarter [2]. - The CR-V's total domestic sales reached nearly 190,000 units in 2025, while global sales approached 710,000 units, showcasing its strong market presence [2]. Group 2: Key Attributes of CR-V - The CR-V has maintained a strong focus on safety, achieving top safety ratings across various standards, including C-NCAP and IIHS, and utilizing high-strength materials in its construction [6]. - The vehicle's resale value is notable, with a three-year depreciation rate of 60.71%, indicating strong market confidence in its quality [6]. - The CR-V's adaptability to consumer preferences is evident, as it aligns with a shift towards long-term value, safety, and quality in purchasing decisions [7]. Group 3: Technological Advancements - The CR-V has undergone significant technological evolution, incorporating advanced hybrid systems and intelligent features that enhance user experience and safety [8][11][13]. - The fourth-generation i-MMD hybrid system offers versatility in driving modes, rapid response, and cost efficiency, making it a competitive choice in the hybrid market [11]. - The Honda SENSING 360+ safety system and Honda CONNECT 4.0 connectivity features demonstrate the CR-V's commitment to integrating practical technology for family users [13]. Group 4: Consumer Trends and Positioning - The CR-V is positioned as a versatile option for consumers, appealing to a wide range of preferences from traditional fuel users to those interested in hybrid technology [16]. - The vehicle's strong performance across multiple dimensions—sales, safety, resale value, and technology—positions it as a top choice in the SUV market [15]. - The ongoing promotional efforts, including financial incentives and warranty services, further enhance its attractiveness to potential buyers [13].