21世纪经济报道·2026-01-14 11:16Core Viewpoint - The "Guangdong Goods Going Global" Spring Action is set to launch on January 15, 2026, in Foshan, aiming to enhance the visibility and market influence of high-quality Guangdong products through government support and participation from major enterprises and platforms [1]. Group 1: Event Overview - The event is organized by multiple provincial departments, including the Provincial Propaganda Department and the Provincial Department of Commerce, to boost online sales of quality products from Guangdong [1]. - Over 6,000 enterprises from various sectors such as home appliances, mobile phones, clothing, food, smart devices, automotive, beauty products, and agriculture will participate [1]. - More than 10 major commercial platforms, including Alibaba International, JD.com, and Douyin, along with numerous offline supermarkets, will support the initiative [1]. Group 2: Promotion Strategy - A selection of key industries and quality brands will be promoted weekly, focusing on high-quality and cost-effective products [2]. - The initiative will connect with retailers, distributors, and buyers to facilitate demand collection and production-sales matching activities [2]. - Local cities will engage leading enterprises and industry clusters to organize promotional activities that integrate products with cultural tourism [2]. Group 3: Specific Activities - The launch event will feature a home appliance promotion with participation from over 1,300 local appliance companies, including major brands like Midea and Gree [2]. - The event will include live streaming sales to showcase high-quality products from Guangdong's appliance sector [2].