秦朔的出海警示：我们不缺强大，缺“可爱” ｜卓立出海谈

Core Viewpoint - The article emphasizes the necessity for Chinese enterprises to embrace globalization and establish a new supply chain system that integrates both domestic and international markets, moving from merely exporting products to promoting brands globally [2][3][6]. Group 1: Risks and Opportunities - The biggest risk for China is becoming disconnected from the world, while the greatest opportunity lies in fully engaging with global markets [6]. - There is a concern about domestic job losses and potential hollowing out of industries as companies expand overseas, but it is argued that Chinese enterprises must go global to avoid stagnation [4][5][8]. Group 2: Manufacturing and Economic Strategy - The importance of maintaining a robust manufacturing sector is highlighted, especially in light of lessons learned from the U.S. experience of manufacturing hollowing out [10][12]. - It is suggested that China can develop parallel supply chain systems, with one operating internationally and another maintaining domestic manufacturing capabilities [11]. Group 3: Management and Cultural Integration - The article discusses the need for Chinese companies to not only export products but also their management practices and cultural values to be accepted in foreign markets [17][19]. - There is a recognition that soft power and cultural acceptance are crucial for successful international operations, as past failures in markets like Vietnam illustrate the importance of quality and service [18][22]. Group 4: Commercial Civilization - The concept of "commercial civilization" is introduced, defined as value creation centered on people, with a call for leading Chinese enterprises to take a role in promoting this idea as they expand globally [26][28]. - The article stresses that commercial civilization is built through the collective efforts of companies and their products, and it should guide Chinese enterprises in their global endeavors [29].